Originally announced on Elite Daily:
Fabletics made public that they will be offering a swimwear line. The swimwear line will make a debut on April 12 and it will be available in sizes XXS to XXL. Fabletics is also expanding their clothing line with summer dresses. Kate Hudson, who is the co-founder of the brand, says that she loves summer and she is exciting about this new line of clothing. The material of the swimwear is created from recycled fabrics. The muse for the design of the swimwear comes from tribal designs, tropical designs, and nautical designs. UV Protection is built in the swimwear.
Fabletics was established in 2012. The clothing line started because Kate Hudson, Don Ressler, and Adam Goldenberg saw an opportunity in the active wear clothing world. They wanted to offer active wear at a much affordable price without skipping on quality and style. In 2014, Fabletics expands to Germany, France, and the U.K. Later that year, they expanded to Canada.
By January 2015, they had shipped out one million orders. A month later, Fabletics started shipping in Australia. In June 2015, the clothing line added a men’s clothing line called FL2 and expanded to Spain and the Netherlands. In September and October 2015, they opened six physical stores. On the website, customers can see each month what Kate Hudson likes in the clothing line. They can order what she likes too.
In a Youtube video, Fabletics offers a VIP membership. The VIP membership is where you get a hand picked choices of clothing every month in an email. You can look at the clothing until the fifth of every month. If you don’t like the clothing they picked, you can skip the month. But you have to skip the month before the fifth unless you want to be charge for the clothes. With the VIP membership, you can get forty to fifty percent off the clothing line, reward points for free gear, and for orders over 49 dollars free shipping.