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Posted by TMS2000 on

McGalla Makes A New Fashion For Pittsburgh Through Listening Steelers’ Fans

Just when the Steelers were about to start their first home game of the season, Pittsburgh Steelers fashion launched its new website, new fashion and lots of other fun ways for fans to connect with the team. Expectations are higher to the Steelers in their upcoming game on Sunday, but the team is already scoring points with fans who want the new fashion to connect with the team. The director of the strategic planning, Susan McGalla said that the new fashion is already available on the new company website. The goal of the new site is to make it easy for the customers to easily and quickly do their shopping using any device.

Some of the fashion introduced this year include big labels like Tommy Bahama, Pandora jewelery with Steelers charms, Victoria’s Secret and Nike Golf. Everyone is catered for in the store especially the younger girls who can find lots of pink, yellow and metallic gold. According to Susan McGalla, a lot of girls look for thumbholes and sport that goes into the street. It all about fashion that you can dress up, or you may dress it down. Most of them look out for great zip and understated Steeler logo which they expect to find whatever they buy.

Susan McGalla is not new to the world of fashion and online retail. Before becoming the director at Steelers, Susan McGalla was the president of Eagle Outfitters and CEO of Wet Seal. This time, she has chosen to bring her experience and expertise to the world of branding, merchandising, and lifestyle at Steelers. Her strategy is quite clear, “She is listening to the fans”.

According to Susan McGalla, the whole point is to bring innovative products to the fans. It’s all about how to make the fans engage and connect with themselves as well as sharing and being part of the organization they love. Steelers can only fulfill the dreams of the fans and embrace social networking in ways that will make the fans see it as part of having fun.

Susan McGalla chooses the direct way of listening to what the customers want. She understands that many men are looking for something to wear even at work, and many women want the style that looks feminine. Fans would, therefore, send letters to McGalla describing how they would like their outfit to be and she chose to listen and give them what they wanted. According to McGalla, the website has made everything easy.

References:
http://www.post-gazette.com/business/top50/2006/03/21/Susan-P-McGalla/stories/200603210294

http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/

Posted by TMS2000 on

Thor Halvorssen, Political Pot-stirrer

At only 39 years of age, the vigorous and vociferously outspoken and opinionated Venezuelan, Thor Halvorssen has made quite a name for himself, both in America and all around the world. Mr. Halvorssen is primarily known for his political commentary on various news outlets and platforms such as Fox News, MSNBC, CNN and TED Talks as well as his creation of The Human Rights Foundation, a nonpartisan group which works internationally to protect free societies from tyrannical and despotic rule and draw attention to fundamental human rights violations.

Mr. Halvorssen has a great deal of personal reasons to be a detractor from politically extreme and authoritarian governments, for instance his great grandfather was a vehement detractor from the Nazis. In addition, Thor Halvorssen’s father, during a 1993 money laundering investigation, was arrested on very questionable charges, subsequently imprisoned, then beaten and tortured. Halvorssen’s mother, Hilda Mendoza, a vocal political activist, was shot by the regime of Hugo Chavez whilst attending a non-violent protest of the Venezuelan recall referendum – thankfully she was not fatally wounded and made a full recovery. Lastly, his cousin, a man by the name of Leopoldo Lopez, is currently serving time as a political prisoner in Venezuela.

Thor himself has not remained entirely unscathed in his battle against tyranny either. For instance, during a 2010 trip to the city of Ho Chi Minh for a interview with a local Buddhist leader whose church was being suppressed by the local government. Thor was able to covertly set up a interview but was eventually found out by the local police, beaten and detained until he could convince them he was a Buddhist seeking guidance.

Because of this visceral and very personal experience Thor Halvorssen believes that if you want to change the world you have to do more than simply complain about it online, one has to roll up their sleeves and get down in the muck. Finally, his stand against dictatorship extends across all political aisles, as he was a vociferous detractor of the ardently right-wing Augusto Pinochet every bit as much as he a detractor from the far left, Hugo Chavez. Because of Thor Halvorssen’s belief that what is truly important is not the particular ideology which breeds intolerance and tyranny but merely the emergence of intolerance and tyranny itself, he works tirelessly with both liberal and conservative individuals and organizations to spread awareness about myriad political problems facing freedom loving peoples the world over.

Source: http://www.weeklystandard.com/troublemaker-for-tyrants/article/899824