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It’s Time For Brands To Shift To Reputation Marketing and Not Reputation Management.

Correct me if you think am wrong, but I think “reputation management” doesn’t have a good reputation. There is a tendency of many businesses and brands owners associating “reputation management” with a form of “crisis management.” It can only mean one thing. Companies and individuals would not see the need for managing their reputation until there is a problem.

According to, the reputation management industry has long reinforced this negative thought to promote the concept as a form of salvage and not a smart move to promote a brand. All brands and business owners have a reason to feel desperate when their brands are in trouble because they face forces beyond their control. In a world where consumers have the immediate and total access to information at their fingertips, professionals, and brand owners have to think about their reputations, both professionally and personally.

When people engage your brand through recommendations, comments, mentions, and reviews across a buzzing pool of online publishers, this is not a problem center for your brand but a place to catch valuable information that can help you manage brand and businesses. Most brands and business owners are aware of the facts. It is the job of the brand owner to exploit opportunities that come with these forums and using them to manage reputation as well as marketing the brand.

The today’s environment of business demands the brand owners to not only think about reputation management as a crisis management strategy but as a constant competitive advantage to drive growth and prosperity to the brand. When reputation management is treated as a marketing strategy, it has the chance of improving the brand to new heights. The new form of reputation management is referred to as reputation marketing. However, it also demands a lot of attention from the brand owners requiring them to be online on various platforms including Google, Amazon, Yelp, Angie’s List, and TripAdvisor.

The golden rule still stands that consumers trust what others like themselves are saying. Therefore, you can conclude that online reviews from many of the platforms consumers use can have a big influence on other consumers.


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Madison Street Capital In The Running For Another Award

Madison Street Capital is an excellent place to come with a business is in need of help with valuation reports. Benzinga has just reported that Madison Street Capital is in the running for yet another M&A award for their work in valuation. This is a special part of the business community that works on valuation for companies that need it, and the companies that are most in need of a report can get one from Madison Street Capital.

Their company is based on customer service, and they want to be sure that they have done a lot of work to help their clients while also making sure that their clients are going to find what they need when they are working with the company. Everyone has a specific set of needs that can be met pretty easily, and that is why a company needs to make sure that they are working with Madison Street Capital closely. They can explain what they need, and then their reports will reflect those needs.

Most of the reports that are used by clients of Madison Street Capital are for the purposes of doing a business deal with someone else. The business deals all have to do with the information that is requested, and then that information is used to create a plan that helps both parties get what they want. Knowing the exact value of a company goes a long way, and it prevents problems that most people have been they do not have business information.

Madison Street Capital is willing to close deals for all their clients, and it is all done using the information that they found. They will host the sale, and they will make sure that they can get the cash for the sale. It is very easy to complete to sale with help from Madison Street Capital.

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Town Residential Will Assist You With Your Real Estate Needs

Are you looking for real estate in NYC? If you are, then you will want to talk with TOWN Residential. TOWN Residential is a company that will assist you when you are buying or selling in the real estate market. They are the best in the industry, resulting the most positive results for anyone that uses them.

Use TOWN Residential For Personal Needs

When you want to find a great place in NYC, then you want to talk with TOWN Residential. TOWN Residential agents know the areas in NYC very well, and they can answer any questions that you might have about the area. You will find out where the best schools, entertainment and shopping sections are when you deal with the TOWN Residential agents.

For Business, You Can Use TOWN Residential

TOWN Residential also deals in the business sector so if you need a place for your business, they can help you. Ask them questions that you might have, and TOWN Residential will answer them in all cases. Make sure that you tell them what you do so they can pinpoint a place that will work for you.

TOWN Residential Agents

The TOWN Residential agents are trained professionals that know their trade well. They are a harbinger for great information about the different boroughs in NYC. They know all about the best restaurants and places to go. TOWN Residential agents are proud of their city, and they will find a place where you will fit in.

TOWN Residential Is Excellent With customer Service

When you are with TOWN Residential, you will find that customer service is an important issue with them. TOWN Residential is always aware that you might have questions, so please, ask them. At TOWN Residential, they are ready and willing to assist their clients in any way that they can.

TOWN Residential specializes in the NYC area, but if you want to go beyond that, they will accommodate for that. Be sure to look up TOWN Residential when you are planning a move to or from the NYC area, because they offer the best services around.

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IAP Worldwide Services Buys Two Business Units from the DRS Technologies

IAP Worldwide services announced its acquisition of TCNS (Tactical Communications & Network Solutions, Aberdeen Proving Ground) and Aviation and Logistics business based in Oklahoma. The two business units were formerly owned by DRS Technologies. The A& L offers aircraft repair management, mission support and logistics services. TCNS provides communication support, engineering and information technology solutions to the United States Department of Defense and various agencies. IAP Worldwide Services is looking forward to integrating the unique talent and capabilities of the two recently acquired businesses for its lasting growth strategy.

This acquisition will favor IAP greatly as it will increase its capabilities when delivering its services to customers globally. The two companies will help in doubling the size of the addressable market held by IAP Worldwide Services. The company plans to integrate the two acquired businesses to form a fresh unit to be known as Aviation & Engineering Solutions together with IAP’s former unit, National Security Programs. Doug Kitani, the CEO of IAP Worldwide Services, stated that the new acquisitions will help IAP in expanding its services portfolio and solutions to international government organizations, agencies and the U.S. The Acquisitions came in the wake of a new strategy that was established by the company earlier in the year. This was to acquire and integrate companies that complement its core business.

Read more:
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About IAP Worldwide Services Incorporated

IAP Worldwide Services is a top international services company that has been in existence for over 60 years. It provides a plethora of solutions and services to the U.S. and various international government organizations and agencies. It is a proven world leader in offering tested program management and integrates as well as leverages its own capabilities to providing innovative, reliable and safe solutions to meet customer demands that are complex and diverse. IAP has its corporate headquarters in Cape Canaveral, FL and has several offices in Panama City, FL; Washington DC area; the Middle East and the UK.

The company offers facility management, sophisticated methodological and specialized services and international-scale logistics. It has a workforce of over 2,000 in the over 25 countries it operates in around the world. The company thrives by engaging the “unexpected” that is to say overseas battlefields and natural disasters. IAP is ready to deliver within a moment’s notice. It is highly experienced in planning, coordinating and carrying out complex technical and logistical challenges. The company maintains, operates and manages military installations that equal a small city in size, remote research laboratories and civilian facilities.

Learn more about IAP Worldwwide Services:

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Doe Deere: The Woman Behind the Make-up

Doe Deere is a New York City based make-up artist, author and entrepreneur. She is most recognized for her vibrant and artistic style which helped launch the success of her internet makeup brand Lime Crime.

Doe Deere’s unique style and brand have been dubbed a fashion anomaly. Lime Crime has managed to make waves in the fashion industry since it’s introduction to the market in 2008. The brand was launched for online retail and was niched for the girl with a more dramatic taste. The brand focuses on the use of intense lip color and twisted patterns that create a bold look for any user. The company also prides itself on making cruelty-free vegan products.

The line was invented by Deere after she struggled to find a make-up line that matched her vibrant clothing style. Deere was designing, stitching, and selling garments on Ebay at the time and wanted to establish a make-up line that was just as expressive as the clothing she was selling. Finding herself at a dead-end, she introduced Unicorn Lipsticks as her first product under Lime Crime. The product was an instant success and prodded Deere to introduce additional lip products under the brand name.

While Lime Crime has been a tremendous success as a company, many people are interested in the mystery of the designer and owner, Doe Deere. The fashionista is avid on social media but rarely shares the personal story behind her creative genius. With almost half a million followers on Instagram, it’s clear the world is intrigued.

The journalists who have managed an interview with Deere have discovered that there is more than meets the eye with the young entrepreneur. Behind the glitz and the glam is a sensitive, hardworking businesswoman dedicated to her company and her people.

The young entrepreneur was born in Russia before relocating to New York City. While growing up in the Big Apple she was introduced to fashion and make-up and was instantly hooked. This introduction sparked her dive into online retail and the eventual development of Lime Crime.

Deere claims that her two passions are make-up and fairytales and promotes Lime Crime as a collision of these two things. She names her products and customers after fairytale themes and designs all of her make-up with a fairytale vision. Doe Deere admits that her passion for color stems from a very early age. She had always been into art and fashion and was always decorating herself with the most colorful ensembles as a child. She was quite imaginative and this side of her personality carries over into her work even today.

Deere’s work and entrepreneurship has not gone unrecognized. Most recently, she was named one of the top inspiring women entrepreneurs by Self-Made magazine. While she appreciates the recognition, she is more interested in being a role model and example for any woman on a journey of entrepreneurship. Deere seeks to inspire women of all ages and interests but she seems to have a firm grip on the dreamers who are bold, brave, and dare to be different. Her story is one of hope for anyone looking to make their dreams a reality!

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Brexit Vote Could Help Brazil’s Struggling Economy

Theresa May, the new Prime Minister of Britain wanted to stay in the European Union. David Cameron did too, so he resigned. May took over because she wanted to respect the will of the people and make a success of the decision to leave the EU. Leaving the European Union is not something that happens overnight. Britain has to evoke an agreement called Article 50 of the Lisbon Treaty, and it takes someone schooled in EU bureaucracy to translate that agreement. The agreement gives both sides two years to agree on terms for the exit, and Mrs. May isn’t going to start that process until the end of 2016. The world is watching Britain go through the separation pains of leaving the EU, but business people like Flavio Maluf, the CEO of the international construction supply company Eucatex, based in Sao Paulo Brazil, wants the process to speed up.

Flavio Maluf has been running Eucatex for almost 20 years. Eucatex was born from a family owned sawmill in the early 1950s. The sawmill was cutting eucalyptus trees for domestic construction companies back then, and Flavio’s father decided to make ceiling tiles for those construction companies out of eucalyptus wood. The ceiling tiles were a success in the domestic consumer market, so Eucatex got into the export business based on that success. Flavio joined the company in 1987 after spending time in New York to continue his education. Portuguese is his native language so Flavio spent time studying English as well as business at New York University. Maluf helped his college friends translate English into Portuguese, and years later some of those friends relocated to Brazil to work.

Today, Eucatex is one of the top export companies in Brazil. Maluf is excited about the Brexit vote because there is a chance that Britain may decide to do more business with his company and with other companies in Brazil. Some members of the government are talking about developing a bilateral trade agreement with Britain once all the preliminary details are put to bed. Brazil needs a trading partner like Britain. When China cut back on imports from Brazil, it left a big hole in the export business. Maluf and other business leaders are trying to plug that hole.

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Most Ridiculous Wiki Edits Made By Congress

Wikipedia is the most recognized general reference work on the internet. It is among the top ten popular websites. The multilingual encyclopedia is open source, meaning anyone with an internet access can make changes to Wikipedia articles. However, there are cases of limited access where making changes to an existing article is restricted to prevent vandalism. Wikipedia users can contribute anonymously or with their real identities if they choose to.

Using Wikipedia to Build a Brand

The Internet and Social Media is an open battleground. Finding your way to success can prove challenging. One of the surest ways to succeed is to create a Wikipedia page about you, your business or your brand. Sadly, many people underestimate the power of a Wikipedia page.

A Wikipedia page for business, company or even a person will appear in the top ten results of almost all search terms. Having this in mind, creating a Wikipedia page about yourself or your company can make a great first impression on potential customers or the general public searching for your name or brand.

Hire Wikipedia Experts to Create a Page for you

Creating a good Wikipedia page is not that easy. Writing a Wikipedia article is not similar to the usual content creation. Most people who rely on their academic, advertising or journalistic writing skills often end up frustrated as Wikipedia writing entails much more than basic writing skills. The complex Wikipedia Writing guidelines make involving a professional experienced in writing and editing Wikipedia content vital.

Creating Wikipedia content requires thorough research, proper grammar, correct vocabulary and inclusion of pictures. This is the reason why most people opt for Wiki writers to do the work on their behalf. The strict guidelines by Wikipedia can deter business people, companies, and individuals from creating or editing Wikipedia articles about their company or selves.

So if you need a page created for your company, self, or brand, veteran Wikipedia writers can help. Wikipedia editors will create a page that is properly formatted, reliably source-referenced and written as per Wikipedia’s manual of style.

Most Ridiculous Wiki Edits Made By Congress

Congress is popular for being a house of some interesting characters. In May 2014, Ed Summers came up with a Twitter account, @congressedits. This Twitter account tracks all Wikipedia revisions made to Wikipedia pages from IP addresses that are within the range allocated to the United States Congress. These edits involve promotions or change in the status of members of Congress, and even more interesting ones like resume padders. A good example of resume padder, found in SF Gate, involves a Republican from Kansas, Timothy Alan Huelskamp. Someone anonymously added a section dubbing him a “National Conservative Leader.” Tim Huelskamp has alienated himself from party leaders of late, and the edit was made anonymously, so it is not clear what the editor’s true intentions were.

CongressEdits has resulted in the creation of similar accounts all around the globe in the hopes of improving transparency in government.

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Clay Siegall Biotech Entrepreneur Makes Big with Seattle Genetics

Mirna Therapeutics, a globally renowned biotechnology company with a far-reaching record in the research and development of microRNA (miRNA) technology has hired Dr. Clay Siegall PhD to its Board of Directors. Dr. Siegall has numerous experience in the pharmaceutical industry and will play major roles in leading the company and its products to the best direction, and that will only be up. Mirna Therapeutics is focused on the development and manufacturing of miRNA therapeutics and has developed several patents by their scientists with numerous applications to the biology of cancer and similar oncogenic diseases.

MiRNA is used in a variety of applied biomedical fields, but have a strong potential for cancer research and studies. Being 20-25 nucleotides long, these biochemical are able to affect gene expression at a global genomic level by interacting and interfering with messenger RNAs. Naturally, they are naturally used by the body as regulators for when genes express certain gene sequences and in turn, adjusting multiple pathways within an individual cell. MiRNA plays an essential biological role in not only the expression of multiple genes, but also in embryonic development, inflammation, and immunity which all play an essential role in the proliferation of cancer cells. Further research and development of miRNAs into pharmaceuticals can provide landslide genetic treatment for multiple types of human cancers.

Dr. Siegall was educated in zoology as an undergraduate and genetics as a graduate from two prestigious University on the Atlantic coast of the United States. From there and beyond, Siegall progressed in a strong track record of over 70 academic publications and 15 patents. Furthermore, Siegall had a strong record of leadership as Director, President, and CEO of large biopharmaceutical companies such as Ultragenyx Pharmaceutical and Seattle Genetics. Siegall also led Seattle Genetics to create and distribute a diverse range of antibody-based cancer treatment therapies, some had the rare opportunity to be granted accelerated approval for manufacturing by the US Food and Drug Administration. Siegall has also capitalized his companies by securing over one billion dollars’ worth of public and private funding through his perseverance and his directive inspiration.

Learn More here:

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Lime Crime Founder Doe Deere Is An Inspiration to Female Entrepreneurs

Doe Deere, the creator of the Lime Crime line of cosmetics, is a female entrepreneur that shocked the world. In the face of overwhelming obstacles she has created one of the fastest growing cosmetics lines on the planet. Deere did it using her creativity, willingness to work hard and desire to meet the needs of fashionistas and unicorns world wide. In a recent interview with Galore Mag she reveals some of the many secret behind successful female entrepreneurship and encouraged women of all ages to work to make their business dreams become reality. Deere herself is the perfect example of what can happen when women attempt to build a business.

Deere has been involved in every step it took to build her brand and encourages other female entrepreneurs to feel free to do the same. Self Made magazine was so impressed with her work they named her among their Top Inspiring Female Entrepreneurs. In the interview with Galore Deere explained how she used her love for art and color to create Lime Crime cosmetics and how she turned having fun with makeup into a business. Deere explained she didn’t let her inexperience hold her back from taking the plunge and how much fun building her business has been. She even incorporated her favorite color, Lime Green, into her company name.

Deere also talks about how her boldness and not being afraid to color outside the lines helped her succeed. She also enjoys both the blessing and the challenges of being an internet based company because of the immediate feedback from customers. She sees her challenges as a normal part of the entrepreneurial journey. She encourages female entrepreneurs to ignore the ‘haters’ while giving attention to customers with legitimate concerns. She said she was inspired by women like Dita von Teese, her friends and the fearless unicorns that wear her cosmetics and hopes to be an inspiration to women considering starting a business of their own.

Doe Deere’s story is one about overcoming obstacles to get to her dream. A natural entrepreneur, the Russia born, New York raised businesswoman endured numerous failed business attempts before her Lime Crime cosmetics line became a worldwide sensation. Deere had tried her hand at becoming a model and fashion designer. She performed with a rock & roll band and even recorded a few albums. Eventually her desire to create brightly colored makeup and own her own business led her to create Lime Crime cosmetics.

Doe Deere put in years of work and marshaled all her talents to build her business. When she dreamed of a career in fashion, she attended the Fashion Institute of Technology to learn the skills she needed. She spent years honing her skills, putting together bands and doing shows when she went after a career in music. In order to create Lime Crime cosmetics she had to learn to produce makeup. The combination of hard work, creativity and dedication are what have made Doe Deere the successful businesswoman she is today.

Check out these blogs to learn more about Doe Deere:


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Party Planning Tips


Parties, like any other events, require accurate planning to manage everything to flow as per the desire of the one holding the party. Recently, in an interview, Lauren Conrad revealed some of the tips she uses to ensure that things flow smoothly during her parties. According to Lauren, the key to better planning is the lack of worrying about everything. For sure events are planned here and there and most of the times it may not end up being as glamorous as you may have wanted it to be. However, most of the times there’s not much you can do about it. Laura stated that anything in her life that had a particular kind of planning always seemed fussy for her.

In spite of this, Laura said that her husband always preferred simpler themes which were different from what Laura had been doing in the past. In addition, she said that anything that would look attractive would add some glamor to the occasion by just placing it on display. Lastly, Laura said that having with the guests was all that mattered to both her and her husband. It is one valuable thing that we lose when we begin to do things perfectly.

Event Companies
For you to achieve all this glamor in any occasion, it is mandatory to work with any willing company that plans for events that have a high reputation as a result of its quality work. Twenty Three Layers is one of the many of such enterprises. This event planning company NYC has done a commendable job over the years to ensure its customers are well served. Over time, it has grown to be a force to reckon with in New York City. Many of the event planners in NYC have experienced many challenges in harnessing the power of social media which has been a significant advantage to Twenty Three Layers.

Twenty Three Layers, full of young, energetic minds, always delivers Top Notch services due to its many years in the industry. Experiencing unforgettable events is what Twenty Three Layers aims to do in every one of your events. Also, transparency is critical and to this effect, all that you need to pay can be accessed on the website without any other hidden charges.