To be a leader in the advertising industry, one must be able to advertise themselves. This means that clients can only trust a person or an advertising corporation that has already established its name to the world. Unlike most advertising agents and persons, Lori Senecal is quite unique. In various interviews she has confessed that she is a shy introvert which may be quite confusing to most people. However, even with a shy personality she has been able to turn around it to become one of the most prolific advertising agents in the world, working with various corporations with the game names.
Lori Senecal is the current global chief executive at Crispin Porter & Bogusky. It was an honor for the company that she accepted to work for them such that they had to create a position for her that did not exist earlier on. Her experience and training in global advertising was the one thing that lured the company to seek her expertise. Not only was she delightful to join the team but also promised to help steer the company into global excellence and growth.
Despite leading Crispin Porter & Bogusky, she is also the acting president and chief executive officer at MDC Partners, reveals Ad Week. She is able to juggle between the two firms, which are doing so well in the global markets. At MDC, she is in charge of the company’s global strategies, making sure that the company’s strategies are planned and executed according to plan. Her leadership has seen the company increasing their revenue and brand growth in various countries.
Prior to joining MDC Partners, she worked at Kirshenbaun Bond & Partners as the global CEO. Throughout her career, she has proven that shy introverts can also excel in the advertising world, competing with the bigwigs in the industry. In all the years, she has mastered great knowledge and skills, increased her network and established long lasting relationships with her clients and other firms and individuals in the industry. She uses her interpersonal skills to help her and guide her in relating to others and seek clients and retain them for the long haul.
Lori Senecal is a role model, a global leader to look out for. According to a report by the NY Times, she has been approached and currently appeared in the 3% conference, a project that acknowledges and appreciates the efforts of the few women in the male dominated creative leadership industry in the world.