Just when the Steelers were about to start their first home game of the season, Pittsburgh Steelers fashion launched its new website, new fashion and lots of other fun ways for fans to connect with the team. Expectations are higher to the Steelers in their upcoming game on Sunday, but the team is already scoring points with fans who want the new fashion to connect with the team. The director of the strategic planning, Susan McGalla said that the new fashion is already available on the new company website. The goal of the new site is to make it easy for the customers to easily and quickly do their shopping using any device.
Some of the fashion introduced this year include big labels like Tommy Bahama, Pandora jewelery with Steelers charms, Victoria’s Secret and Nike Golf. Everyone is catered for in the store especially the younger girls who can find lots of pink, yellow and metallic gold. According to Susan McGalla, a lot of girls look for thumbholes and sport that goes into the street. It all about fashion that you can dress up, or you may dress it down. Most of them look out for great zip and understated Steeler logo which they expect to find whatever they buy.
Susan McGalla is not new to the world of fashion and online retail. Before becoming the director at Steelers, Susan McGalla was the president of Eagle Outfitters and CEO of Wet Seal. This time, she has chosen to bring her experience and expertise to the world of branding, merchandising, and lifestyle at Steelers. Her strategy is quite clear, “She is listening to the fans”.
According to Susan McGalla, the whole point is to bring innovative products to the fans. It’s all about how to make the fans engage and connect with themselves as well as sharing and being part of the organization they love. Steelers can only fulfill the dreams of the fans and embrace social networking in ways that will make the fans see it as part of having fun.
Susan McGalla chooses the direct way of listening to what the customers want. She understands that many men are looking for something to wear even at work, and many women want the style that looks feminine. Fans would, therefore, send letters to McGalla describing how they would like their outfit to be and she chose to listen and give them what they wanted. According to McGalla, the website has made everything easy.