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Posted by TMS2000 on

How the Brand Fabletics Used Modern Trendings to Make Success

The purchasing decisions of most consumers are influenced by the power of the crowd. Consumers now look to online reviews and recommendations in making buying decisions. Brands are becoming aware of this mental shift in consumer behavior and the savvy ones are capitalizing on this with marketing strategies that shape consumers reviews.

 

One of those successful brands is Fabletics. This brand has been able to rake in over $235 million in revenue and more than a million paying members by embracing user reviews and making use of the power of the crowd.

 

Why is this important for brands?

 

Most people in the world are connected to the internet these days, and increasingly majority live digital lives, which includes things like making purchasing decisions online. People are becoming used to researching a product or business and whatever information they find online influences the purchase of that product. One of the reasons for this is the lack of trust in traditional marketing and advertising. Consumers feel most brands tend to exaggerate the value and usefulness of their products. This is why a consumer will prefer a feedback from someone who has used the product, and this is why smart brands must understand this thinking to leverage it. There’s also a frequent use of this method of making purchasing decisions by consumers, according to a recent BrightLocal study. It says over half of its surveyed customers researched a business at least once a month; this is a 23% year-on-year increase. L2 research also stated that 76% of top consumer brands now feature user reviews on their website to influence purchase decisions.

 

Primarily, when brands are able to generate authentic and genuine reviews, it boosts their bottom lines. It can help them rank higher in search engines, grab more customers, which ultimately results in more revenue. As a business and advertising strategy, introducing reviews into product offerings can help earn repeat and loyal customers. This is what TechStyle Fashion Group and Fabletics have done to increase their number of repeat customers, by addressing and incorporating user reviews into policies and product offerings. Fabletics is known to be obsessed with its clients, so much so that it now actively collects, manages and responds to thousands of online customer reviews. This approach of gathering data has been essential to the growth of the business.

 

Kate Hudson, the famous actor, has been most heavily involved in Fabletics to achieve the incredible success the company has recorded. From reviewing budgets or picking a social media strategy, Kate has got her hands directly involved in daily affairs of the business.

 

Kate has spoken about how she loves her work and how she’s proud of the things she’s been able to achieve while running the business.

 

Fabletics has a strong sense of diversity and personality. Their Lifestyle Quiz tells you what Fabletics gear adapts the best to your different personality. It is important to stand out from the crowd, and this is the main philosophy behind the many types of gears, colors, and outfits provided by Kate Hudson’s brand.

Posted by TMS2000 on

Hope for Aspiring Models- Nine9 Modeling Agency

Nine9 is a modeling agency which its primary mission is to search for talent and make them rise in the modeling and the entertainment industry. Nine9 Talent Agency trust in numbers and they have been working with a strong belief of 99% is greater than 1%. The modeling company was established in 2003 with one mission of offering tools and resources to aspiring models to make it big and become successful in the entertainment sector. Nine9 modeling agency wants to make a difference in the modeling industry where it offers the 99% which most modeling agencies would never offer to aspiring models in the country.

Since the inception of the Nine9 modeling agency, it has been experiencing tremendous expansion. The organization has been working with the latest technology, and their success story is also contributed by their staff who has a vast experience of more than ten years in booking, advising and managing top client relations. Nine9 has been working continuously to ensure their customers gets the required training and are getting castings as well as opportunities at the right time. Nine9 provides satisfying training as well as work opportunity, and some of their clients had this to say.

Vanessa James is grateful for Nine9 and does not regret joining the modeling agency. According to her, the organization has offered, her an opportunity to be in various commercial advertisements as well as music videos including Thornetta Davis music video, Hattie ice cream commercial, as well as an extra in Dream Sequence film.

Barbara S. is more than glad for the opportunities that Nine9 has provided her and the platform to expand her modeling career as she was cast f or a runway show courtesy of Nine9. She is looking forward for more openings? Just follow @Twitter.com/Nine9dotCOM

Another excited model Steve H. said that within few months at Nine9 he was able to get an opportunity to be a co- host of a television show and also featured in a short film. He further said he cannot wait to see what Nine9 has in store for the future.

Facebook.com/nine9dallas/